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The change-maker helping brands connect with the next generation.
The change-maker helping brands connect with the next generation.
The change-maker helping brands connect with the next generation.
The change-maker helping brands connect with the next generation.




Having grown up in Dubai, I was inspired by my family's entrepreneurial spirit, which sparked my passion for both business and creativity. I knew early on that running my own business was the ultimate goal, but before venturing out, I dove into the corporate world and found my curiosity drawn to marketing.
Having grown up in Dubai, I was inspired by my family's entrepreneurial spirit, which sparked my passion for both business and creativity. I knew early on that running my own business was the ultimate goal, but before venturing out, I dove into the corporate world and found my curiosity drawn to marketing.
Having grown up in Dubai, I was inspired by my family's entrepreneurial spirit, which sparked my passion for both business and creativity. I knew early on that running my own business was the ultimate goal, but before venturing out, I dove into the corporate world and found my curiosity drawn to marketing.
My journey at Unilever began with working on iconic brands across diverse marketing functions. This expertise paved the way for my role as Head of Marketing for the Foods Division in the GCC and Indian Ocean Islands, where I led transformative strategies and impactful initiatives that fueled growth.
My journey at Unilever began with working on iconic brands across diverse marketing functions. This expertise paved the way for my role as Head of Marketing for the Foods Division in the GCC and Indian Ocean Islands, where I led transformative strategies and impactful initiatives that fueled growth.
My journey at Unilever began with working on iconic brands across diverse marketing functions. This expertise paved the way for my role as Head of Marketing for the Foods Division in the GCC and Indian Ocean Islands, where I led transformative strategies and impactful initiatives that fueled growth.
My journey at Unilever began with working on iconic brands across diverse marketing functions. This expertise paved the way for my role as Head of Marketing for the Foods Division in the GCC and Indian Ocean Islands, where I led transformative strategies and impactful initiatives that fueled growth.
As one of the youngest marketing heads at Unilever, I led a team where age didn’t define ability—vision did. I soon realized how powerful the creative energy of Millennials and Gen Zers truly is, yet it wasn’t being fully embraced. Traditional marketing was lacking the vibrant originality that younger generations bring.
As one of the youngest marketing heads at Unilever, I led a team where age didn’t define ability—vision did. I soon realized how powerful the creative energy of Millennials and Gen Zers truly is, yet it wasn’t being fully embraced. Traditional marketing was lacking the vibrant originality that younger generations bring.
As one of the youngest marketing heads at Unilever, I led a team where age didn’t define ability—vision did. I soon realized how powerful the creative energy of Millennials and Gen Zers truly is, yet it wasn’t being fully embraced. Traditional marketing was lacking the vibrant originality that younger generations bring.
As one of the youngest marketing heads at Unilever, I led a team where age didn’t define ability—vision did. I soon realized how powerful the creative energy of Millennials and Gen Zers truly is, yet it wasn’t being fully embraced. Traditional marketing was lacking the vibrant originality that younger generations bring.
That’s why, after 7 years of experience in marketing, I founded Tuned—to bring youthful, innovative creativity into the field. We help brands break away from outdated methods and effortlessly connect with today’s ever-evolving audience. At Tuned, we blend trailblazing ideas with strategy, positioning your brand not just to stay relevant but to set the trends for the future.
That’s why, after 7 years of experience in marketing, I founded Tuned—to bring youthful, innovative creativity into the field. We help brands break away from outdated methods and effortlessly connect with today’s ever-evolving audience. At Tuned, we blend trailblazing ideas with strategy, positioning your brand not just to stay relevant but to set the trends for the future.
That’s why, after 7 years of experience in marketing, I founded Tuned—to bring youthful, innovative creativity into the field. We help brands break away from outdated methods and effortlessly connect with today’s ever-evolving audience. At Tuned, we blend trailblazing ideas with strategy, positioning your brand not just to stay relevant but to set the trends for the future.